Tom Carvel (1906-1990) was a Greek-born American businessman known for the invention and promotion of soft ice cream in the northeastern United States. He is the founder of the Carvel Ice Cream brand and franchise, and often considered the father of modern franchising in the United States.
Carvel got his start selling ice cream in Hartsdale, New York in 1929, out of his truck. After it broke down in a parking lot, his business became stationary, but more successful than ever, and he was soon able to buy the business whose property he was operating off of.
Carvel developed new refrigeration machines, and sold his designs. After World War II he got the idea to sell his expertise as well, and taught people how to use his machines to make and sell ice cream, which they could sell under the Carvel name.
Carvel featured in his own advertisements; his unique voice and personal charm and considered an important factor in the success of his business.
The Carvel company specialized in ice cream cakes, often in the shapes of animals. Two of the most popular ice cream novelties introduced by his business were "Fudgie The Whale" and "Cookie Puss".
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Last updated: 07-17-2005 20:27:52
