Strawberry Alarm Clock was a psychedelic rock band from Los Angeles, best known for their 1967 hit "Incense and Peppermints" and their appearance in the film Beyond The Valley of the Dolls .

The group originally consisted of Ed King (lead guitar), Mark Weitz (keyboards), Lee Freeman (guitar), Gary Lovetro (bass), and Randy Seol (drums). Interestingly, on their first and most famous single, "Incense and Peppermints," lead vocals were sung by Greg Munford, a 16-year-old friend of the band. After that success the band added George Bunnell (bass and rhythm guitar) before making their first LP in 1967. Bunnell would also become their main songwriter. Membership changes were many. Gary Lovetro left the band before the second album, Wake Up It's Tomorrow, (also 1967). Although the group followed up with more LPs in 1968 (The World in a Seashell) and 1969 (Good Morning Starshine) the band had begun to fall apart and the audience was mostly gone. In various forms the group managed to keep performing until 1971, when the band finally broke up. Ed King went on to join Lynyrd Skynyrd and several members of Strawberry Alarm Clock reunited in the '80s to perform on oldies tours.