Selwyn Toogood (1916–2001) was a New Zealand radio and television personality. He began his career as a radio host in 1946 and was the originator of the game show It's in the Bag, in which popularized the catch-phrase, ‘By hokey,’ in New Zealand. It's in the Bag eventually moved on to network television, where it was equally a success. Toogood hosted numerous other TV shows for the Broadcasting Corp. of New Zealand and Television New Zealand, including panel show Beauty and the Beast and children's quiz show W3. He retired from It's in the Bag in the 1980s, handing over the mantle to radio and TV host John Hawkesby. Toogood was awarded a special lifetime achievement award by the Academy of Film and Television Arts in New Zealand in 1999.