P-O-X is a handheld electronic game released by Hasbro in 2001. The game includes both single and multiplayer modes and a 30 foot (9 meter) wireless connection range. It is notable for the viral marketing scheme used in its introduction (a pun on the viral roots of the word pox). Hasbro asked kids in Chicago schools who they thought were the "coolest". Then free copies of the games were distributed to the "cool" kids. Hasbro hoped that this method could create a new fad. P-O-X, however, failed to live up to the press hype.

External links

• Article about the viral marketing techniques used for P-O-X