The OODA Loop is a concept originated by military strategist Col. John Boyd (USAF). It consists of four overlapping and interacting processes:
- Observation
- Orientation
- Decision
- Action
It is also known as the decision cycle, Boyd cycle or the OODA cycle. It has become an important concept in business and military strategy. According to John Boyd, decision making occurs in a cycle of observe-orient-decide-act. An organization which can process this cycle quickly can get inside the opponent's decision cycle and gain a military or business advantage.
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