Mr. Whipple is a fictional supermarket manager featured in television advertisements that ran in the United States from 1965 to 1989 for Charmin-brand toilet paper. In unvarying repetition, he scolds women who "squeeze the Charmin," while hypocritically fondling the temptingly squeezable rolls himself.

He was played by actor Dick Wilson, a character actor who had played a recurring role on the television series Bewitched. A new series of Charmin commercials featuring him was filmed in 1999.

Quotes

• "Ladies, please don't squeeze the Charmin!"
• "It's squeezably soft"