I'm lovin' it is the English name for an international brand campaign by McDonald's Corporation.

History of the campaign

The brand campaign was launched in Munich, Germany on September 2, 2003, there under the German title "Ich liebe es". The campaign was highly wide-spread in Germany, just like in all countries.

English language, launched September 29

The English part of the campaign was launched September 29, 2003. The English slogan was taken from a pop song by Justin Timberlake. His vocals were used in many of the introductory spots.

The "I'm lovin' it" campaign is aimed mainly at persons aged 15-24.

Translations

• I'm Lovin' It (English)
• C'est tout ce que j'aime (French)
• Ich liebe es (German)
• 我就喜欢 (wo3 jiu4 xi3 huan, Mandarin)
• Love ko 'to (Filipino)
• amo muito tudo isso (Brazillian Portuguese )
  • amo muito meu agito
  • amo muito meu minha
  • amo muito meu garoa
  • amo muito meu Sampa
• Me Encanta (Spanish)
• أنا أحبه (Arabic)

I'd Hit It banner ad fiasco

I'd Hit It is the name of a McDonalds banner ad, part of the "I'm lovin' it" campaign. The phrase began as urban slang to express sexual desire. To "hit" someone means to have sex with that person, usually a woman. "I'd Hit That" is a less common, synonymous phrase. "I'd Hit It", as sexual slang, is used almost exclusively by men.

McDonalds launched the "I'd Hit It" banner ad in late January 2005 with banner ads on the Internet. The first frame features a man and the words, "Double cheeseburger?" In the next frame, he proclaims that he would, indeed, "hit it". He then explains that he is a "dollar menu guy".

External link

• McDonald's Official Site