Herald Square is formed by the intersection of Broadway, Sixth Avenue (officially named Avenue of the Americas) and 34th Street in New York City. The area was named for the New York Herald, a famous newspaper originally headquartered there. The area is a retail hub. The most notable attraction is Macy's department store. Its name is widely remembered from a lyric in a well known George M Cohan song Give My Regards To Broadway , in reference to the newspaper.