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Harry and Louise

Harry and Louise was a television commercial aired by the health insurance industry in opposition to President Bill Clinton's proposed health care plan in 1993. The ad depicted a middle class couple despairing over the allegedly bureaucratic nature of the plan and urged viewers to contact their representatives in Congress. It was widely credited as being a major factor in the plan's ultimate defeat, and is often cited as a landmark moment in the use of public relations techniques for lobbying.

The couple made a brief return in an unrelated 2002 ad advocating human cloning for therapeutic purposes.


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Last updated: 10-11-2005 17:15:41
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